Email marketing is a highly effective digital marketing strategy which involves sending emails to prospective clients and existing customers. This form of marketing needs to be executed well for it to benefit your business. If done poorly, emails from your […]
As a small business owner, you are always mindful of your expenditures as it is a limited resource. While limiting expenditure is not a bad idea, it can be helpful to invest in certain technologies which can add value to […]
With so much information on social media and everyone having access, some mistakes and road bumps are bound to come up. When presenting your business online, you need to be aware of issues that could arise and how to deal […]
The digital space becoming more collaborative every day and the need for audience interaction is ever growing. Businesses need to have conversations with their clients in order to improve relations and customer service habits. Podcasting is a great way to […]
Social media is an opportunity for you to build your business brand by delivering excellent customer service. You should view social media as an open channel to the needs and insights of your market. Follow these tips so you can […]
Your staff are representatives of your business, and their online profiles can do a lot of good or inflict damage on your brand’s image. Enforce a social media policy and educate your staff on the importance of your business’ online […]
If customers are quick to jump off your landing page before you have even had the opportunity to convert them, your website has a problem. A high bounce rate can jeopardise your profit and may indicate that you are falling […]
Gaining an edge on your business rivals is vital to your commercial success. When you conduct competitor analysis do not forget to include their websites in this assessment otherwise you will miss out on a range of benefits. Here are […]
Web design is a crucial aspect of boosting your online conversion numbers. Your professionalism, brand polish and brand message can be conveyed through colour. Follow these tips to use colour to your advantage. Colours create an emotional moodAccording to colour […]
A slow website risks users losing interest in a matter of seconds. Reduce bounce rates from your website by following these tips. Size your imagesLarger image files slow your website down. You should scale them so that the web page […]
