A business’ website is a key component of its online marketing strategy – it has the potential to attract and reach potential customers but can easily get lost amongst the crowd.
Simply having a website is not enough; businesses need to optimise their website for optimal user experience. Here are a few common website mistakes:
It’s not mobile optimised
A mobile-friendly website is essential in this digital landscape. Having a website optimised for mobile is not only user-friendly but can also improve a site’s search engine rankings. Consider using a mobile responsive web design which responds to the type of screen used i.e. mobile phone, tablet, laptop etc.
Slow load speed
Long website load times lead to fewer website visitors and lower search engine rankings. Fast websites are shown to have higher sales rates and can provide a competitive advantage over slower competitors.
Too much jargon
Website visitors and potential customers seek content that is not only relevant but easy to understand. Using too much industry jargon or technical language can deter visitors from using your site, so stick to using Plain English and focus on the benefits of your products and services.