Twitter is one of the most effective ways a business can build website traffic through social marketing.
Twitter is the social media platform for sharing and exchanging link content. Link ‘clicks’ are the most popular way for users to engage with content, accounting for 92 per cent of all user interaction with on Twitter.
By sharing links to their blog or website, businesses on Twitter can generate awareness, connect with customers and drive product and service sales. However, it’s important for businesses to understand how to approach their Twitter audience based on how user expectations.
Twitter users like short and simple messages that go straight to the point, links that guide them to further information, and hashtags that group messages to groups of related conversations.
When composing tweets, businesses need to consider the following elements:
Grab user attention: With a timeline that is updated at such a fast-pace, it’s easy to just scroll through posts. Stop users from doing this by grabbing their attention with things like facts, questions or useful information.
Include images: Sharing images on Twitter can increase retweets by 150 per cent. Images are powerful because they can convey a complex message in one take.
Use call to actions: It’s important for businesses to tell their audience exactly what they should do with your tweet.
Include links: Linking to a business’ website, blog or special offers can greatly increase online customer conversions. And since Twitter only allows 140 characters in a message, links are a simple way to direct followers to more content.
Keep it short: Avoid using the 140 characters in a tweet. It’s best to leave about 20 characters for your audience to reply to your tweet.
Use hashtags: Hashtags are a great way to join in or organise a conversation with users.